Marketing (MKTG-120)

You will discover the dynamic field of marketing. You will explore what marketing is, how it works, and the effect it can have on consumers and society. At the end of the course, you should have a strong sense of how to market ideas, skills, as well as products and services. You will apply these marketing concepts: the strategic marketing planning process, market research, segmentation, positioning, consumer behaviour, and the marketing mix.

For more information about this course, please email us at ConEd@saskpolytech.ca or call 306-659-4418.

Related Programs

Business
Business Diploma

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