Marketing Research (MKTG-223CE)

You will explore the importance of marketing research in decision making. You will discover and apply the marketing research process to develop a basic marketing research report. Topics of study include: research design, qualitative and quantitative data gathering methods, sampling techniques, and data analysis using statistical software.
Start and End DatesFeeLocationPIC
April 22, 2019 - June 28, 2019

Midterm Exam Week: May 21-24, 2019 Final Exam Week: June 24-28, 2019

Registration Deadline: April 22, 2019
Saskatchewan Polytechnic reserves the right to revise or cancel programs or make other changes as Saskatchewan Polytechnic deems necessary at any time.

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