Marketing Research (MKTG-223)
You will explore the importance of marketing research in decision making. You will discover and apply the marketing research process to develop a basic marketing research report. Topics of study include: research design, qualitative and quantitative data gathering methods, sampling techniques, and data analysis using statistical software.
For more information about this course, please email us at ConEd@saskpolytech.ca or call 306-659-4418.
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