Advertising/Market Communicatn (MKTG-222)
You will develop an integrated marketing communication plan using current industry practices. Applying the theory and rationale to creating advertisements and developing media plans are key components of the course. These essential components will be complemented by an illustration of the strategic use of sales promotion, personal selling, public relations, and event marketing/sponsorship.
For more information about this course, please email us at ConEd@saskpolytech.ca or call 306-659-4418.