Digital Marketing

A career in digital marketing can take you in many directions—branding, content creation, social media management, marketing research, public relations, e-commerce or advertising. You can find jobs in these areas in almost every sector, from health agencies to natural resource companies to non-profit organizations.

Our applied curriculum includes digital content creation, branding, website design, web analytics, online consumer psychology, social media marketing, and other emerging trends to set you up for success in today’s business environment.

Develop on-the-job skills, introduce yourself to different employers and test-drive different types of jobs over the year during three consecutive four-month paid co-operative education work terms. 

Immerse yourself in the latest digital marketing trends and innovations, all while establishing a strong foundation in time-tested marketing strategies.

You'll get a hands-on education developing digital marketing plans that integrate marketing, advertising, sales and logistics across physical and digital channels, using social media, website design and analytics. You'll also get involved in the community; the Digital Marketing program gives you an opportunity to work on real projects for community-based organizations.

Career and salary information

Your career

Use your skills in your own business, work for an advertising agency or design firm, or look for opportunities in larger organizations and government agencies.

Digital Marketing diploma grads may work as:

  • Account managers
  • Advertising sales representatives
  • Brand managers
  • Digital marketing coordinators
  • Market researchers
  • Marketing assistants
  • Publicists
  • Social media specialists

Part-time delivery

Students do not apply to this program, but take courses part time and apply to graduate (pdf) through Enrolment Services once all courses are completed.

To register for individual courses, please view the part-time offerings available in the Courses section below.

Admissions

Admission requirements

  • Grade 12 or successful completion of at least 15 credit units, from the Business certificate program or the Business diploma (year 1) program
  • English Language Requirement

Note:

Computer experience using a Windows application is recommended.

Admission method

First Qualified/First Admitted

The First Qualified/First Admitted (FQFA) process is used for the majority of Saskatchewan Polytechnic programs. When we determine that you meet the program's admission requirements, you will be offered admission based on the date you fully qualify for the program. The earlier you provide the appropriate documents and information that qualify you for admission to the next intake, the earlier you might begin your studies. Your application, once qualified, is always considered for the next intake. 

Applicants to programs with multiple intakes in an academic year remain in the application pool until the last intake for that academic year has begun. Programs using the FQFA process receive applications year round and maintain an application pool for each academic year. Qualified applicants who are not offered a seat must reapply for the next academic year. 

Sponsored programs or programs targeted to specific groups do not accept applications year round or maintain an application pool.

See Admission Processes for more information about this method of admission.

Tuition and fees

Estimates are based on current rates and are subject to change. Amounts for a program may vary by campus. Totals shown here include all mandatory fees as well as approximate cost for books and supplies. Visit the Tuition and Fees web page for a complete breakdown of tuition and fees for this program.

2024-25 academic year

Year 1 - $9,370
Year 2 - $7,630

International students

View tuition rates for international students.

Courses

The program follows this academic and co-operative education schedule. Courses are outlined below by semester.

  Sept - Dec Jan - Apr May - Aug
Year 1 Semester 1 Semester 2  
Year 2 Semester 3 Work term 1 Work term 2
Year 3 Work term 3 Semester 4  
Semester information only pertains to full-time/on-campus students, and part-time/online students should view course prerequisites when scheduling courses.

Student awards

Thanks to the generosity of donors and alumni, Saskatchewan Polytechnic gives away more than $2 million in student awards during the academic year.

Saskatchewan Polytechnic offers student awards for every certificate and diploma program at every campus. Not all student awards are based on marks - some are based on financial need or things like community or volunteer involvement.

More about scholarships