A career in digital marketing can take you in many directions—branding, content creation, social media management, marketing research, public relations, e-commerce or advertising. You can find jobs in these areas in almost every sector, from health agencies to natural resource companies to non-profit organizations.
Start date
September - Moose Jaw and Saskatoon
January - Moose Jaw
Length
64 weeks
Location(s)
Moose Jaw, SaskatoonLength and location notes
Students starting the program in January will complete the program in an accelerated format. Students will study semesters 1 and 2 consecutively from January to July and begin their second year in September of the same year.
Our applied curriculum includes digital content creation, branding, website design, web analytics, online consumer psychology, social media marketing, and other emerging trends to set you up for success in today’s business environment.
Develop on-the-job skills, introduce yourself to different employers and test-drive different types of jobs over the year during three consecutive four-month paid co-operative education work terms.
Immerse yourself in the latest digital marketing trends and innovations, all while establishing a strong foundation in time-tested marketing strategies.
You'll get a hands-on education developing digital marketing plans that integrate marketing, advertising, sales and logistics across physical and digital channels, using social media, website design and analytics. You'll also get involved in the community; the Digital Marketing program gives you an opportunity to work on real projects for community-based organizations.
Career and salary information
Your career
Use your skills in your own business, work for an advertising agency or design firm, or look for opportunities in larger organizations and government agencies.
Digital Marketing diploma grads may work as:
- Account managers
- Advertising sales representatives
- Brand managers
- Digital marketing coordinators
- Market researchers
- Marketing assistants
- Publicists
- Social media specialists
Admissions
Admission requirements
- Grade 12 or successful completion of at least 15 credit units, from the Business certificate program or the Business diploma (year 1) program
- English Language Requirement
Note:
Computer experience using a Windows application is recommended.
Admission method
First Qualified/First Admitted
The First Qualified/First Admitted (FQFA) process is used for the majority of Saskatchewan Polytechnic programs. When we determine that you meet the program's admission requirements, you will be offered admission based on the date you fully qualify for the program. The earlier you provide the appropriate documents and information that qualify you for admission to the next intake, the earlier you might begin your studies.
Applications for all FQFA programs open September 1 each year.
Sponsored programs or programs targeted to specific groups do not accept applications year round or maintain an application pool.
See Admission Processes for more information about this method of admission.
Tuition and fees
Estimates are based on current rates and are subject to change. Amounts for a program may vary by campus. Totals shown here include all mandatory fees as well as approximate cost for books and supplies. Visit the Tuition and Fees web page for a complete breakdown of tuition and fees for this program.
2025-26 academic year
$10,140
Effective 2026-27 academic year, this program is bring your own device (BYOD)
Owning a laptop provides you with the flexibility to learn in and outside the classroom while setting you up for industry. You are required to bring your own laptop. The laptop must meet or exceed the minimum requirements as specified by industry-standard software used in the classroom. The cost of a laptop is included in the year one tuition and fees estimate.
- Operating system: Windows 10 or 11 or macOS 13, 14, or 15
- Processor: Intel Core 5 or AMD Ryzen 5
- Ram: 16GB RamHDD
- Storage: 512 SSD
- Cost: $500 - $800
- Operating system: Windows 11 or macOS 15
- Processor: Intel Core 7 or Higher, AMD Ryzen 7 or higher
- Ram: 32GBHDD
- Storage: 1TB SSD
- Cost: $900 - $1500
Nice to have but not necessary:
- Dedicated graphics card (Example: GeForce RTX 4050)
International students
View tuition rates for international students.
Courses
The program follows this academic and co-operative education schedule. Courses are outlined below by semester.| Sept - Dec | Jan - Apr | May - Aug | |
|---|---|---|---|
| Year 1 | Semester 1 | Semester 2 | |
| Year 2 | Semester 3 | Work term 1 | Work term 2 |
| Year 3 | Work term 3 | Semester 4 |
Get credit for what you know
Prior Learning Assessment and Recognition
Saskatchewan Polytechnic recognizes that adults learn in many different ways. This includes acquiring knowledge and skills through life and work experience or non-formal training.
See link(s) below to get more information about PLAR.
Transfer credit
Many Sask Polytech students benefit from transferring course credit. You may be eligible to transfer credit to Sask Polytech or to another college or university.
| Institution | Details |
|---|---|
| Athabasca University | Graduates of this program may receive 30-60 block credits toward one of the following programs at Athabasca University: Bachelor of Commerce (PD), Bachelor of Commerce with Major (PD), Bachelor of Management 3Yr (PD), Bachelor of Human Resources Labour Relations (PD). |
| CIM Chartered Managers Canada | Students from this Program may be eligible for transfer of courses. |
| Canadian Institute of Traffic and Transportation | Students from this program may be eligible for credit of courses at CITT, and those from CITT may be eligible for credit of courses in this program. |
| Royal Roads University |
Graduates of this program with minimum "B" (3.00/4.33) GPA may be eligible for full block transfer into third year Bachelor of Business Administration in Sustainability and International Business program. Graduates of this program with minimum "B" (3.00/4.33) GPA may be eligible for full block transfer into third year Bachelor of Commerce in Entrepreneurial Management program. |
| University of Lethbridge |
Graduates of this program may receive two years of block credit and can complete a Bachelor of Management in two years. |
| University of Regina - Paul J. Hill School of Business |
Graduates of this program may be eligible for a maximum of 60 credit hours towards the Bachelor of Business Administration. A grade of 60% or more must be achieved in courses for which graduates are seeking transfer credit. Graduates must maintain a minimum PGPA of 65% in the Business diploma program. |
| University of Saskatchewan - Edwards School of Business |
Graduates of this program may be eligible for a block transfer of 60 credit units towards the Edwards School of Business Bachelor of Commerce degree. |
Student awards
Thanks to the generosity of donors and alumni, Saskatchewan Polytechnic gives away more than $2 million in student awards during the academic year.
Saskatchewan Polytechnic offers student awards for every certificate and diploma program at every campus. Not all student awards are based on marks - some are based on financial need or things like community or volunteer involvement.
Accreditation
Canadian Marketing Association
Sask Polytech’s Digital Marketing diploma program has received official recognition from the Canadian Marketing Association. Graduates who complete their diploma and one year of work experience (which can include their co-operative education term) will receive advanced standing toward the Chartered Marketer designation.
