Website Project Brief

Your first and last name*

Your email address*

Department*

Project type*

Project name*

Who is your primary audience?*

Alumni

Applicants

Current students

Employees

External partners

Parents and supporters

Prospective students

Other

Who is your secondary audience, if applicable. Check all that apply.

Alumni

Applicants

Current students

Employees

External partners

Parents and supporters

Prospective students

Other

What issue are you trying to solve and how does this benefit the user (e.g., easier to navigate, less time spent, etc.)? Please provide data on importance or pervasiveness (what % of users experience the issue)?*

What background information/insights about this project is relevant? *

What will you track and how will you know if your hypothesis was validated? These metrics should be specific, measurable, achievable, relevant, and time bound. *

What teams are supporting this work? Dependencies may include other teams, marketing, legal, etc. *

What are the unknowns or uncertainties pertaining to this project? *

Who is the team lead and project stakeholders?*

Who is your director, academic chair or dean for your department?*Your director, academic chair or dean needs to be aware that you are submitting this project brief on behalf of your department. If you have not done that yet, please contact them before submitting this form.

Does the director, academic chair or dean named above know that you are submitting this brief?*

Yes

No

When does this project have to be completed/live?*

Is there any additional information you would like to share?