You will focus on projecting the revenue for your business. you will examine external factors such as economic conditions, technology, social trends, and regulations; discuss common pricing methods; and calculate market potential and market share. This revenue projection, in combination with the research from MKTG 164 and MKTG 165, will create a marketing strategy for your business.
No class May 18
Prerequisites: Market Research 2 (MKTG 165)
This course currently has no offerings.
Entrepreneurship and Small Business