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You will focus on projecting the revenue for your business. you will examine external factors such as economic conditions, technology, social trends, and regulations; discuss common pricing methods; and calculate market potential and market share. This revenue projection, in combination with the research from MKTG 164 and MKTG 165, will create a marketing strategy for your business.

No class May 18

Prerequisites: Market Research 2 (MKTG 165)


(Regina), 45 hours/15 weeks, Additional costs: Text(s) and required materials
Start and End DatesFeeLocationCRN
September 6, 2016 - December 16, 2016
Registration deadline: October 11, 2016
Registration opens June 1, 2016
$499.12OnlineCRN: 201602-152
January 9, 2017 - April 28, 2017
Registration deadline: February 13, 2017
Registration opens June 1, 2016
$499.12OnlineCRN: 201603-146

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