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You will focus on projecting the revenue for your business. you will examine external factors such as economic conditions, technology, social trends, and regulations; discuss common pricing methods; and calculate market potential and market share. This revenue projection, in combination with the research from MKTG 164 and MKTG 165, will create a marketing strategy for your business.

No class May 18

Prerequisites: Market Research 2

This course currently has no offerings.

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