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You will discover the dynamic field of marketing. You will explore what marketing is, how it works, and the effect it can have on consumers and on society. At the end of the course, you should have a strong sense of how to market ideas, skills, as well as products and services. Marketing concepts you will learn include: the strategic marketing planning process, market research, segmentation, positioning, consumer behaviour, and the marketing mix.

Additional costs: Text(s) and required materials.
Start and End DatesFeeLocationCRN
January 4, 2017 - April 12, 2017
Wed - 7:00-10:00 pm
Room: 920
Registration deadline: January 18, 2017
Register Online
$510.00ReginaCRN: 201603-255
January 5, 2017 - April 13, 2017
Thu - 7:00-9:59 pm
Room: 128
Registration deadline: January 5, 2017
Register Online
$510.00SaskatoonCRN: 201603-891
April 18, 2017 - June 30, 2017
Registration deadline: April 25, 2017
Register Online
$510.00OnlineCRN: 201603-923
April 18, 2017 - June 30, 2017
Registration deadline: April 25, 2017
Register Online
$510.00OnlineCRN: 201603-491

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