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You will discover the dynamic field of marketing. You will explore what marketing is, how it works and the effect it can have on consumers and on society. At the end of the course, you should have a strong sense of how to market yourself, your skills, your ideas, as well as more traditional products and services. Marketing concepts you will learn include: the strategic marketing planning process, segmentation, positioning, forecasting, consumer behaviour and the marketing mix.

Mid-term exam Feb 17

This course currently has no offerings.

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