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You will discover the dynamic field of marketing. You will explore what marketing is, how it works and the effect it can have on consumers and on society. At the end of the course, you should have a strong sense of how to market yourself, your skills, your ideas, as well as more traditional products and services. Marketing concepts you will learn include: the strategic marketing planning process, segmentation, positioning, forecasting, consumer behaviour and the marketing mix.

Mid-term exam Feb 17

45 hours/15 weeks Additional costs: Books and materials
CRNStart DateFeeLocation
CRN: 201403-23January 6, 2015 - April 14, 2015
Tue - 7:00-10:00 pm
Room: 716
Mid-Term Exam: Feb 17 (Wascana)
Registration Deadline: January 20, 2015
Register Online
CRN: 201403-842January 8, 2015 - April 16, 2015
Thu - 7:00-9:59 pm
Room: 144
Registration Deadline: January 8, 2015
Register Online

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