You will discover the dynamic field of marketing. You will explore what
marketing is, how it works and the effect it can have on consumers and on
society. At the end of the course, you should have a strong sense of how to market yourself, your skills, your ideas, as well as more traditional products and services. Marketing concepts you will learn include: the strategic marketing planning process, segmentation, positioning, forecasting, consumer behaviour and the marketing mix.
Additional costs: Text(s) and required materials.
|Start and End Dates||Fee||Location||CRN|
|January 4, 2016 - April 18, 2016|
Mon - 7:00-10:00 pm
Registration deadline: January 18, 2016
|January 14, 2016 - April 21, 2016|
Thu - 7:00-10:00 pm
Registration deadline: January 14, 2016
|April 18, 2016 - June 30, 2016|
Registration deadline: April 25, 2016
Business Classes in the Evening