Discover the marketing planning process
to clearly delineate the
relationship between marketing and media-buying decisions. Marketing
functions are examined through case analysis to successfully integrate all
elements of the media-buying process. The course presents concepts and
strategies from a business decision-making perspective. This approach
reflects the emphasis on the marketing decisions that business owners are
most likely to confront in their marketing operations when meeting with
various media outlets and managing their marketing campaigns. Come
away with knowledge of media-buying strategies to promote your
organization and boost sales and profits.
Upon completion, you will receive a certificate from LERN
This course currently has no offerings.