This course covers the practical skills needed to launch, operate, and grow a successful Special Events business. Find out how to develop a business plan, manage finances, market, and approach special events as a profitmaking business. Case studies will cover everything from start-up capital to managing employees. Learn to discover the five forces that drive profitability; apply the best practices of successful companies in Event Management; develop an effective marketing strategy for new clients and to serve existing accounts; identify sources of financing; perform market research; avoid cash-flow problems that are the downfall of many profitable businesses; and use break-even and bottom-up analyses to make important decisions.

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Related Programs

The George Washington University Event Management Certificate Program (LERN)