Virtually every organization, from trade associations to government agencies, regularly holds large and small meetings. This course provides the basic tools to successfully plan and manage local, national and international meetings and conferences. Course information covers the basic competencies tested in the ISES Certified Special Events Professional (CSEP) and Certified Meeting Professional (CMP) examinations. Learn how to conduct thorough pre-event planning; identify an appropriate site and perform comprehensive site inspections; develop, analyze and project a budget; implement marketing strategies, including list development, brochure design, mailing cost reduction, and creative marketing; comply with legal requirements, including those specified by the Americans with Disabilities Act (ADA) and other key laws; recruit and train volunteers and staff for maximum performance; and evaluate the effectiveness of an event.

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Related Programs

The George Washington University Event Management Certificate Program (LERN)