This course examines how to use events to promote products, services and causes, and how to promote events themselves. Learn how to identify and develop a promotional strategy, including event proposal, invitations, advertising, publicity, contests, promotional merchandise, sales promotions, packaging, and even personal appearances; distinguish the relative strengths of print, electronic, and other advertising mediums; analyze, establish and implement a public relations strategy using video and audio news releases, as well as many other new tools; incorporate electronic media; formulate an effective event sponsorship program; conduct market research prior to the event; and create a comprehensive marketing/sales measurement.
Register online at www.youtgotclass.org/catalog-complete.cfm/saskpolytech
This core course should be taken third in order. Risk Management will be the next core course to take.
This course currently has no offerings.