This course addresses major trends and successful business practices in Event
Management to provide the knowledge and tools to improve your effectiveness
and profitability as an event manager: structure and manage an event planning
schedule to improve profitability; conduct comprehensive needs assessments
and feasibility studies; identify and prioritize event goals and objectives; identify
potential challenges to a successful event, choose appropriate solutions by using
efficient planning scenarios; conduct mid- and post-event evaluation; create and
present proposals and agreements that are advantageous to all parties of an
event; appreciate the rewards of being in the Event Management profession..

This core course should be taken first in order. Event Coordination will be the next core course to take.

This course currently has no offerings.

Related Programs

The George Washington University Event Management Certificate Program (LERN)