Digital Media (MKTG-227CE)

You will explore the role of digital media in the marketing and promotion strategies of a business. Your studies will examine the relationship between market research, audience identification and digital marketing strategy. You will create business content designed to create interest and engagement in a business and you will learn how to establish metrics and build assessment tools to measure the effectiveness of your digital media marketing strategy.
Start and End DatesFeeLocationPIC
April 24, 2018 - June 12, 2018

Tuesdays & Thursdays, 7-10 pm No mid-term exam

Registration Deadline: May 1, 2018
$530.00Regina (Lecture/Theory)62757
Saskatchewan Polytechnic reserves the right to revise or cancel programs or make other changes as Saskatchewan Polytechnic deems necessary at any time.

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