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The course describes the operations of a small business. Your studies will include the following topics: selecting a location, planning an efficient layout, describing the licensing and regulatory requirements, choosing a business name, determining hours of operation, determining fixed asset requirements, managing inventory, locating suppliers, investigating insurance and estimating start-up costs. Course content and learning activities will help you develop an operational strategy for your business.

Prerequisites: Marketing Strategy (MKTG 166)


This course currently has no offerings.


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