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You will explore the role of digital media in the marketing and promotion strategies of a business. Your studies will examine the relationship between market research, audience identification, and digital marketing strategy. You will develop business content designed to create interest and engagement in a business. You will learn how to establish metrics and build assessment tools to measure the effectiveness of your digital media marketing strategy.

Additional costs: Books and materials
Start and End DatesFeeLocationCRN
April 25, 2017 - June 13, 2017
Tue, Thu - 7:00-10:00 pm
Room: 716
Registration deadline: May 2, 2017
Register Online
$510.00ReginaCRN: 201603-268

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