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The George Washington University Event Management Certificate Program (LERN)

We're transitioning to a new registration system. If you're looking for a course that starts after July 1, 2017 visit saskpolytech.ca/part-time-studies.

The George Washington University Event Management Certificate Program is designed for students interested in the theoretical and practical aspects of event and meeting management, including research, design, planning, coordination, and evaluation of events. Emphasis is on the training required for a successful career as an event and meeting professional. The Event Management Certificate Program is the founding member of the International Consortium of Event Management Programs. This standardized curriculum is offered throughout the world and is the first comprehensive program in higher education providing classroom and distance learning courses leading to industry certification in special events. The program is designed to train you in the skills you’ll need to be a successful event professional, whether you enroll for one course or earn your Professional Certificate in Event Management.

This program is offered in partnership with YouGotClass.

To register online visit yougotclass.org/catalog-complete.cfm/saskpolytech and look under the Training and Education tab. At the very bottom of this section is The George Washington University Event Management Certification Program. You can register by adding this program to your card and paying the tuition in USD.

LERN classes have a reputation for being some of the best and as a bonus, all courses are instructor led, so you always have access to a subject matter expert even online.

If you have a problem registering, please contact:
Leslie Kowalczyk, CPP
Administrative and Customer Service Manager UGotClass │ Learning Resources Network (LERN)
E: leslie@lern.org T: 715-503-4592 or 855-UGotClass.


This course addresses major trends and successful business practices in Event
Management to provide the knowledge and tools to improve your effectiveness
and profitability as an event manager: structure and manage an event planning
schedule to improve profitability; conduct comprehensive needs assessments
and feasibility studies; identify and prioritize event goals and objectives; identify
potential challenges to a successful event, choose appropriate solutions by using
efficient planning scenarios; conduct mid- and post-event evaluation; create and
present proposals and agreements that are advantageous to all parties of an
event; appreciate the rewards of being in the Event Management profession..



This core course should be taken first in order. Event Coordination will be the next core course to take.

This course currently has no offerings.

This course examines how to use events to promote products, services and causes, and how to promote events themselves. Learn how to identify and develop a promotional strategy, including event proposal, invitations, advertising, publicity, contests, promotional merchandise, sales promotions, packaging, and even personal appearances; distinguish the relative strengths of print, electronic, and other advertising mediums; analyze, establish and implement a public relations strategy using video and audio news releases, as well as many other new tools; incorporate electronic media; formulate an effective event sponsorship program; conduct market research prior to the event; and create a comprehensive marketing/sales measurement.

Register online at www.youtgotclass.org/catalog-complete.cfm/saskpolytech



This core course should be taken third in order. Risk Management will be the next core course to take.

This course currently has no offerings.

This course provides a process for analyzing and responding to risks that can adversely impact any meeting or event. As the final Core Course, it offers a practical approach to ensure that the planner understands and uses every possible safeguard to produce safe and successful events. Particular emphasis is placed on contract issues and laws and regulations pertaining to meetings and events. Learn how to conduct a thorough risk assessment and develop an appropriate risk management plan for every meeting and event; identify the key laws and regulations that impact events; understand the key components of event contracts; provide protection against injury to individuals and damage to property; understand and comply with copyright and trademark protection requirements; and identify types of insurance that are appropriate for a particular event.

Register online at www.youtgotclass.org/catalog-complete.cfm/saskpolytech



This is the fourth and last core course to be taken in order.

This course currently has no offerings.

Virtually every organization, from trade associations to government agencies, regularly holds large and small meetings. This course provides the basic tools to successfully plan and manage local, national and international meetings and conferences. Course information covers the basic competencies tested in the ISES Certified Special Events Professional (CSEP) and Certified Meeting Professional (CMP) examinations. Learn how to conduct thorough pre-event planning; identify an appropriate site and perform comprehensive site inspections; develop, analyze and project a budget; implement marketing strategies, including list development, brochure design, mailing cost reduction, and creative marketing; comply with legal requirements, including those specified by the Americans with Disabilities Act (ADA) and other key laws; recruit and train volunteers and staff for maximum performance; and evaluate the effectiveness of an event.

Register online at www.youtgotclass.org/catalog-complete.cfm/saskpolytech



This course currently has no offerings.

This course covers the practical skills needed to launch, operate, and grow a successful Special Events business. Find out how to develop a business plan, manage finances, market, and approach special events as a profitmaking business. Case studies will cover everything from start-up capital to managing employees. Learn to discover the five forces that drive profitability; apply the best practices of successful companies in Event Management; develop an effective marketing strategy for new clients and to serve existing accounts; identify sources of financing; perform market research; avoid cash-flow problems that are the downfall of many profitable businesses; and use break-even and bottom-up analyses to make important decisions.

Register online at www.youtgotclass.org/catalog-complete.cfm/saskpolytech



This course currently has no offerings.

Step behind the scenes and meet the people who make a successful catering operation work. Understand the catering industry and learn to work with catering professionals to improve quality, while reducing costs. Learn how to conduct a food and beverage needs assessment; identify professional catering resources; specify the menu, level of service (including number of staff), and other important elements; coordinate Kosher, Muslim, and special-request meal functions; incorporate unusual linens, napkin folds, and other creative elements; understand the basic health department requirements for food and beverage service; and recognize and implement liquor liability safeguards.

Register online at www.youtgotclass.org/catalog-complete.cfm/saskpolytech



This course currently has no offerings.

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