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Visual Identity

Our logo celebrates the energy, optimism and progression inherent at our school. With an upward forward momentum, the energy path transforms from grey to vibrant purple, speaking both to the passion and positive transformation of the brand.

Our visual identity makes a statement about the way we meet our professional responsibilities to our publics. It must reflect Saskatchewan Polytechnic's high standards and reinforce the Saskatchewan Polytechnic concept of educational excellence. It is essential that all Saskatchewan Polytechnic programs, services and facilities follow the visual identity program specifications in a consistent and professional manner.

To maintain consistent visual identity, logo guidelines must be followed and strictly adhere to our Terms of Use. Please review before downloading a logo.

If you have any questions, please e-mail communications@saskpolytech.ca. To review our full graphic standards manual, please download at right.

Logo Download

The logo is available in a variety of formats, depending on usage and background colour. Backgrounds should be limited to neutrals (white, black, grey) or a colour from our brand palette. 

Logo - one colour

One Colour (Black)

EPS/PNG/JPG/TIF

Logo - one colour

One Colour Reverse (White)

EPS/PNG

Logo - full colour

Full Colour

EPS/PNG/JPG/TIF

Logo - full colour with release

Full Colour with release

EPS/PNG

Choosing the right format:

Logo format chart

Brand Palette

Our brand palette is vibrant and powerful and symbolizes our commitment to helping realize the full potential of our students, our partners and our province.

colour pallete chart

Minimum Size

In order to preserve legibility, the logo should not be used smaller than the established minimum size (1.25" minimum width).

logo minimum size

Clear Space

When placing the logo, it is important to allow surrounding clear space that will prevent outside elements from encroachment.

Clear space is proportionate to the letter "O" in 'POLYTECHNIC' - please allow for four times the width of the letter 'O' on all sides of the logo. This rule applies to any version of the Saskatchewan Polytechnic logo.

logo whitespace

Terms of Use

The Saskatchewan Polytechnic logo may only be used in official materials, documents or communications produced by or for the institution. The identity cannot be modified or altered in any way and must be presented in approved colours and font only as outlined in these guidelines. It may not be used for commercial use or by an unauthorized individual or organization. Saskatchewan Polytechnic reserves the right in its sole discretion to terminate or modify permission to display the logo, and may request that third parties modify or delete any use of the logo that, in Saskatchewan Polytechnic's sole judgement, does not comply with these guidelines or might otherwise impair Saskatchewan Polytechnic's rights in the logo. Saskatchewan Polytechnic further reserves the right to object to unfair uses or misuses of its trademarks or other violations of applicable law.

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